For domaines

The wine stays at your price. The place on your list has its own.

Your tarif has not moved in years, and you are right. Between that tarif and what a place with you is really worth there is a gap — and other people collect it. We propose to make it explicit, without touching the price of the wine.

Twenty minutes, at the domaine

Two prices for one bottle.

A bottle leaves your cellar at your tarif. By the time it reaches the person who will drink it, it has often changed hands — and price. You set the first. You never see the second.

The gap is not an accident. It is your name, converted into money by people you did not choose: a broker, an allocataire who resells, a buyer who never intended to open the bottle. You could close it by raising your tarif. You will not, and you are right: it punishes the client who has bought since 1990, reads as greed in a village where everyone reads everything, and changes nothing about who ends up with the bottle.

The place has always had a price.

What a sought-after domaine sells is not really a bottle. It is a place on its list. And that place has always been paid for — never in euros: in years of waiting, in the Bourgogne rouge taken to get the grand cru, in the importer's full range, in loyalty through the frost years. The price is real. It is simply invisible, and it favours the trade over the drinker.

The place has always had a price. It was paid in years of waiting and in Bourgogne rouge.

Make the price of the place explicit. Leave the wine alone.

A tranche of your production — three per cent, or more, you decide — goes to private individuals who drink it. The bottle is sold at your tarif, or a little above, when you release the vintage. The member also pays an annual fee for the place: fixed, per tier, paid in advance, capped in number, non-transferable.

The wine stays at the price you believe in. The premium the market already pays moves from the reseller's pocket to your account. And your list, for the first time, is made of people you can name.

Concretely, every tier you create is a place: an annual fee, a number of places, and the allocation it opens. A fee once paid is not refunded pro rata. A place that is not renewed frees itself.

A year, in figures.

Invented figures, for the arithmetic: one village cuvée, a thousand bottles, your tarif unchanged. Yours will differ — you set them.

Item	Amount
A thousand bottles sold to members, at your tarif of €40The price of the wine does not move.	€40,000
A hundred places, at €300 a year eachPaid at enrolment, before the vintage is released.	€30,000
Received on your Stripe accountFees and bottles, in your name.	€70,000
Vins Vivus commission, 10%On every transaction, fee and bottle alike. Nothing from the buyer.	− €7,000
What is left to you, after our commission	€63,000
The same thousand bottles, today	€40,000

Twenty-three thousand euros more, on the same wine, at the same tarif — received before the vintage is released.

On the member's side: ten bottles for €700, fee included. Seventy euros a bottle, all in — and a place on your list, which no price could buy before.

Stripe payment-processing fees not deducted. None of these figures is a suggestion: we set neither the tarif nor the fee, and we publish no scale for either.

The year.

January: Or the month you choose. Fees are paid at enrolment, for the year. You know your members and your cash before the vintage is released.
Late winter: You release the vintage, at your tarif, in a window you set. Higher tiers can reach it before the others, by the head start you give them.
Spring: You ship from your cellar, as you do for your allocataires. France today; Europe opens country by country, as a logistics partner comes into place.
A short vintage: An allocation is what you decide to release. A short vintage is a shorter allocation — nothing obliges you to release what you do not have.

Who gets in: your rule.

Every tier has a number of places, set by you. How they are allocated is your rule too — and you can change it from one campaign to the next.

In order of arrival.: When the tier is full, the next people wait in order, and are told when a place frees up.
By invitation.: You admit whom you want — your allocataires first, the people you know, those a member introduces to you — and nobody else gets in.
By rotation.: After a number of consecutive campaigns you set — two, three — a place frees up for one turn as soon as someone is waiting. Everyone's turn, without you having to tell anyone.
By loyalty.: Years with you count first, order of arrival second.
Or a mix.: By invitation for the grand cru, in order of arrival for the village. The rule is yours, tier by tier.

In every case it is the rule that refuses, not you — and you can show it. No draw, no phone call. A place that is not renewed frees itself.

Nobody gets in without an account: every purchase is tied to a name, every order to a delivery address. A fee paid in advance, for a capped, non-transferable place, is of no interest to someone who buys to resell.

A bottle resurfaces on a resale site. The painted code, legible to the naked eye, leads us back to the order — and the order has a name. We give it to you. What follows is yours to decide: it is your list, not ours. We publish nothing, and we sanction no one in your name.

This does not prevent a resale. It ends the anonymity of whoever resells — and their interest in it: the fee has already paid part of the gap.

The painted code, explained

We do not publish your name.

That is your condition. The public register shows your côte, a hectare band, how you farm, and whether you have places. Never your name, unless you ask us. Never your prices either: the tarif and the fee of each tier are visible only after creating an account.

Your row, as the register would show it:

Domaine	Côte	Area	Viticulture	Access
Name withheld	Côte de Nuits	5–10 ha	Organic	By subscription

Nothing else. No commune, no exact area, no price.

One precision, because it matters: on the public web — this page, the register, search engines — your name never appears. Inside the app, it is visible to people who have created an account. That is the exact boundary, and we would rather tell you ourselves.

See the public register

With you, with us.

Your wine does not pass through our hands, and neither does your money. You ship from your cellar, as you already do for your allocataires.

With you

The wine, and its shipment from your cellar.
The tarif of every bottle, the fee and the number of places of every tier, the rhythm of releases.
As with any direct sale, the VAT and excise declarations — the fee is the domaine's revenue.
Your name — published only if you ask.

With us

Collection, in your name: fees and bottles land on your Stripe account, and your name appears on the member's bank statement.
Identifying every member — every order carries a name and an address.
Allocating places by your rule, the waiting lists, the windows and the reservations.
The framework for problem reports — windows, required evidence — and the Provenance Guarantee, funded from our commission.

Your wine never passes through a warehouse. It leaves from your cellar — which is what makes the Provenance Guarantee possible.

What you are going to say to us.

“I want to choose who is on my list.”: Then choose. By invitation, you admit whom you want and nobody else gets in; by rotation, you set the number of consecutive campaigns; in order of arrival, the rule decides in your place. The rule is yours, not ours — and it can change next year.
“We would be selling access.”: You always have. The price was years and Bourgogne rouge, and it went to the trade. Here it is fair, visible, and yours — and the price of the bottle has not moved.
“And our importers?”: Three per cent. Their own clients already pay these prices at the wine shop. And your current allocataires keep their place: this is added to your list and replaces none of it.
“Speculators will come.”: A fee paid in advance for a capped, non-transferable place, a name and an address on every order, a painted code on every bottle: there is not much left to make.
“A short vintage.”: You release what you have. The place stays, the fee stays, the allocation is shorter — and you tell your members, who are your clients, not ours.
“Tax.”: The fee is the domaine's revenue, with its VAT. Your accountant decides where it sits. It is still money that did not exist in March.
“And if it does not take?”: You close the tier. Nothing is opened without you, nothing binds you beyond the current year, and there is no subscription and no fixed cost on our side.

To begin: one cuvée, one winter.

One cuvée, a few hundred bottles, a few dozen places, one campaign. You set the tarif, the fee, the number of places — and the allocation rule. By invitation, to begin with, if you would rather know exactly who is on the list in the first year: the allocataires who want to keep their place, and the people who write to you every year and used to hear no.

If the campaign suits you, you open the next one. If not, you close the tier: your name was never public, and nothing binds you beyond the year.

You write to us. Five minutes, no commitment. Pedro replies personally within 48 hours.

Twenty minutes, at the domaine. No file to put together. You decide whether the next step interests you — and you can leave it there.

You define your tier: the fee, the places, the allocation. Bank verification (Stripe) happens at that point — never before the conversation. You open when you decide.

In plain terms.

The wine stays at your price: you set the tarif of every bottle, and you alone.
The place has its own: you set the annual fee and the number of places of every tier.
The fee is paid at enrolment, for the year, into your account.
You remain the seller: the sale is made in your name, and your name is on the member's bank statement.
We take 10% on every transaction, fee and bottles — nothing from the buyer.
Places are allocated by your rule — order of arrival, invitation, rotation, loyalty — and it is the rule that refuses, not you.
Your member's identity is yours; every order carries a name.
Painted codes deter resale.
You keep your current allocataires: this is added to your list.
Your name appears publicly only if and when you ask us.

What it costs

10% of what is collected through Vins Vivus, fees and bottles. That is what pays for identification, collection, the waiting lists and the Guarantee. Nothing else: no subscription, no fixed fees, no minimum.

What you keep

The price of the wine, the fee, the places and the rule that allocates them, the rhythm of releases, and the relationship with your members.

What we never do

We do not set your prices and we suggest none. We do not grade your wines. We do not touch your wine. We never publish your name unless you have asked us to. And we decide nothing in your place.

Twenty minutes, at the domaine.

A domaine, an appellation, an email address — the rest is optional. Pedro will reply within 48 hours, and comes to see you when you decide.

Your message goes straight to Pedro, and to no one else. Nothing is published.